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      "title": "YL Studio",
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      {
        "slug": "focused-set",
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        "summary": "Five coordinated final assets for one campaign objective, built from one visual direction in one agreed format family.",
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          "5 final assets",
          "1 campaign objective",
          "1 agreed format family"
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          "northline-roasters",
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        "slug": "launch-pack",
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        "summary": "One campaign key visual carried through eleven agreed applications or adaptations for a coordinated launch.",
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          "1 campaign key visual",
          "11 agreed applications",
          "1 approved campaign direction"
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          "move-plus",
          "skin-subject"
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        "slug": "brand-system",
        "title": "Brand System",
        "summary": "One approved identity direction developed into a logo suite, visual rules, three templates and a 10–15 page usage guide.",
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          "1 identity direction",
          "3 agreed templates",
          "10–15 page usage guide"
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          "vaelle",
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          "Named and counted touchpoints",
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          "skin-subject",
          "move-plus",
          "odd-saint"
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        "slug": "focused-set",
        "title": "Focused Set",
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        "quantity": "5 final assets",
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          "formatFamilyRule": "The format family is one written use-case group agreed at scope approval, such as social campaign posts, website promotion, presentation slides or an event campaign."
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                "quantity": 5,
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                "quantity": 4,
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          {
            "label": "Website promotion",
            "items": [
              {
                "quantity": 1,
                "label": "website hero"
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              {
                "quantity": 4,
                "label": "promotional banners"
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            "totalAssets": 5
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            "label": "Presentation set",
            "items": [
              {
                "quantity": 5,
                "label": "presentation slides"
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          {
            "label": "Event campaign",
            "items": [
              {
                "quantity": 1,
                "label": "event poster"
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              {
                "quantity": 4,
                "label": "supporting digital assets"
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          "One focused visual direction",
          "Five agreed final compositions in one format family",
          "One consolidated revision round",
          "Export-ready files and concise usage notes"
        ],
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          "Unrelated deliverables or a second campaign objective",
          "A second creative direction or concept reset",
          "Copywriting, photography or custom illustration",
          "Printing, fabrication, media buying or development",
          "Editable source files unless named in the approved scope"
        ],
        "outputs": [
          "One agreed format family",
          "5 final compositions",
          "Web-ready exports",
          "Print-ready exports when scoped"
        ],
        "fileDelivery": "Final files are supplied in the approved web or print formats. Editable source files are included only when written into the approved scope.",
        "revisionRounds": 1,
        "revisionPolicy": "One consolidated round of feedback on the approved direction. A new direction, changed objective or piecemeal extra rounds require a new quote.",
        "scopeBoundary": "One Focused Set covers one campaign, one objective and one agreed format family. Mixing unrelated deliverables requires a custom quote.",
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          "label": "Buy Focused Set — A$399",
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          {
            "label": "Scope",
            "body": "Confirm one campaign objective, one format family, five counted assets and all required source material."
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          {
            "label": "Kickoff",
            "body": "The two-business-day clock begins only after the written scope, complete materials and kickoff are confirmed."
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          {
            "label": "Refine",
            "body": "One consolidated feedback round refines the approved visual direction."
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          {
            "label": "Deliver",
            "body": "Receive five approved final assets in the agreed file formats."
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        "eyebrow": "Campaign tier",
        "currency": "AUD",
        "price": "A$699",
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        "startingPriceAud": 699,
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        "quantity": "1 key visual + 11 applications",
        "timeline": "Initial delivery: 5 business days from confirmed kickoff",
        "timelineBasis": "initial-delivery",
        "timelineTrigger": "The clock starts only after written scope approval, complete copy and usable source materials have been received, and kickoff has been confirmed in writing.",
        "timelineCompletionNote": "Final delivery follows the included revision round and depends on prompt, consolidated client feedback.",
        "depth": "1 campaign · 1 direction · 12 total assets",
        "summary": "One campaign key visual carried across eleven agreed applications or adaptations for a coordinated launch.",
        "valueProposition": "Give one launch a recognisable campaign idea and a complete set of coordinated rollout formats.",
        "bestFor": "A product drop, event, announcement or offer that needs one campaign idea applied across several agreed channels.",
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          "campaigns": 1,
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          "campaignDirections": 1,
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                "quantity": 1,
                "label": "campaign key visual"
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              {
                "quantity": 4,
                "label": "feed posts"
              },
              {
                "quantity": 3,
                "label": "story adaptations"
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              {
                "quantity": 2,
                "label": "web banners"
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              {
                "quantity": 1,
                "label": "email header"
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              {
                "quantity": 1,
                "label": "retailer banner"
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          {
            "label": "Event announcement",
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                "quantity": 1,
                "label": "campaign key visual"
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              {
                "quantity": 1,
                "label": "event poster"
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              {
                "quantity": 4,
                "label": "feed posts"
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              {
                "quantity": 3,
                "label": "story adaptations"
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              {
                "quantity": 1,
                "label": "ticketing header"
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              {
                "quantity": 1,
                "label": "email header"
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              {
                "quantity": 1,
                "label": "web banner"
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            "totalAssets": 12
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          {
            "label": "Retail campaign",
            "items": [
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                "quantity": 1,
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              {
                "quantity": 5,
                "label": "product cards"
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              {
                "quantity": 3,
                "label": "marketplace banners"
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              {
                "quantity": 1,
                "label": "email header"
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                "quantity": 1,
                "label": "announcement poster"
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              {
                "quantity": 1,
                "label": "presentation cover"
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            "totalAssets": 12
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        "includes": [
          "One campaign concept and key visual",
          "Eleven agreed applications or adaptations",
          "One consolidated revision round across the approved direction",
          "Channel-organised export files and rollout notes"
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          "Twelve independent creative concepts",
          "A second campaign, objective or visual direction",
          "Copywriting, photography, custom illustration or motion production",
          "Media buying, printing, fabrication or development",
          "Editable source files unless named in the approved scope"
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        "outputs": [
          "1 campaign key visual",
          "11 counted applications or adaptations",
          "12 approved final assets",
          "Channel-organised exports"
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        "fileDelivery": "Final files are supplied in the approved channel formats. Editable source files are included only when written into the approved scope.",
        "revisionRounds": 1,
        "revisionPolicy": "One consolidated round of feedback on the approved campaign direction. A second concept, changed objective or new application list requires a new quote.",
        "scopeBoundary": "One Launch Pack covers one campaign, one objective and one approved campaign direction. It includes one key visual plus eleven applications or adaptations—not twelve independent creative concepts.",
        "scopeNote": "One Launch Pack is one campaign key visual plus eleven agreed applications or adaptations. It is not twelve independent creative concepts.",
        "cta": {
          "label": "Buy Launch Pack — A$699",
          "intent": "direct-checkout"
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        "process": [
          {
            "label": "Scope",
            "body": "Confirm one campaign objective, the key visual and all eleven counted rollout applications."
          },
          {
            "label": "Kickoff",
            "body": "The five-business-day clock begins only after the written scope, complete materials and kickoff are confirmed."
          },
          {
            "label": "Apply",
            "body": "One approved campaign idea is adapted across the eleven agreed applications."
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          {
            "label": "Deliver",
            "body": "Receive twelve approved final assets, grouped by channel after one consolidated revision round."
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        ]
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      {
        "slug": "brand-system",
        "title": "Brand System",
        "eyebrow": "System tier",
        "currency": "AUD",
        "price": "From A$1,999",
        "priceDisplay": "From A$1,999",
        "priceQualifier": "starting-at",
        "startingPriceAud": 1999,
        "purchaseMode": "application",
        "requiresScopeApprovalBeforePayment": true,
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          "alt": "Editorial figure wrapped in translucent silver fabric with a cobalt-blue light accent",
          "width": 1254,
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        "quantity": "1 identity system · 3 templates · 10–15 page guide",
        "timeline": "Initial system presentation: 10 business days from confirmed kickoff",
        "timelineBasis": "initial-system-presentation",
        "timelineTrigger": "The clock starts only after fit and exact scope are approved in writing, payment is complete, all required copy and usable source materials have been received, and kickoff has been confirmed in writing.",
        "timelineCompletionNote": "Final delivery follows two consolidated revision rounds and depends on prompt, consolidated client feedback.",
        "depth": "1 approved identity direction",
        "summary": "One approved identity direction developed into a practical logo suite, visual rules, three agreed templates and a 10–15 page usage guide.",
        "valueProposition": "Give one growing brand a clear identity system its team can apply consistently after launch.",
        "bestFor": "A single brand that needs a coherent identity foundation, repeatable templates and concise usage rules.",
        "deliverableCount": null,
        "deliverableDefinition": {
          "brands": 1,
          "approvedIdentityDirections": 1,
          "primaryLogos": 1,
          "secondaryLogos": 1,
          "brandMarks": 1,
          "colorSystems": 1,
          "typographySystems": 1,
          "layoutRuleSets": 1,
          "imageDirectionRuleSets": 1,
          "templates": 3,
          "usageGuidePages": {
            "minimum": 10,
            "maximum": 15
          },
          "templateCountingRule": "One template is one agreed editable master composition for one named use case. Additional layouts, sizes or channel families are separately scoped."
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        "exampleConfigurations": [
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            "label": "Launch communications templates",
            "items": [
              {
                "quantity": 1,
                "label": "social post master"
              },
              {
                "quantity": 1,
                "label": "story master"
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              {
                "quantity": 1,
                "label": "presentation cover master"
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            "totalTemplates": 3
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          {
            "label": "Product communications templates",
            "items": [
              {
                "quantity": 1,
                "label": "product feature master"
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              {
                "quantity": 1,
                "label": "announcement master"
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              {
                "quantity": 1,
                "label": "email banner master"
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            ],
            "totalTemplates": 3
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          {
            "label": "Business communications templates",
            "items": [
              {
                "quantity": 1,
                "label": "proposal cover master"
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              {
                "quantity": 1,
                "label": "case-study page master"
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              {
                "quantity": 1,
                "label": "social announcement master"
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            "totalTemplates": 3
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        ],
        "includes": [
          "One approved identity direction",
          "Primary logo, secondary logo and brand mark",
          "Color and typography system",
          "Layout and image-direction rules",
          "Three agreed editable templates",
          "10–15 page PDF usage guide",
          "Two consolidated revision rounds"
        ],
        "notIncluded": [
          "Naming, messaging, copywriting or brand architecture",
          "Sub-brand identities or additional creative directions",
          "Packaging production artwork or an unlimited application library",
          "Website UI, development, photography or custom illustration",
          "Printing, fabrication, font licences or third-party licences"
        ],
        "outputs": [
          "Primary, secondary and mark logo files",
          "Color, typography, layout and image rules",
          "3 agreed editable template masters",
          "10–15 page PDF usage guide"
        ],
        "templateFormatPolicy": {
          "principle": "Each template's editable format is selected by use case and written into the approved scope before kickoff.",
          "defaultFormats": [
            {
              "useCase": "Static social, campaign or layout template",
              "editableFormat": "SVG",
              "previewFormats": [
                "PNG",
                "JPG"
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            },
            {
              "useCase": "Presentation template",
              "editableFormat": "PPTX",
              "previewFormats": [
                "PDF"
              ]
            },
            {
              "useCase": "Website module or coded layout",
              "editableFormat": "HTML/CSS",
              "previewFormats": [
                "PNG"
              ]
            }
          ],
          "proprietaryFormatRule": "Native Figma, Canva, Illustrator, InDesign or Photoshop files are included only when explicitly agreed before payment and supported by the approved production workflow."
        },
        "fileDelivery": "Logo exports are supplied in SVG, PDF and PNG; the guide in PDF; and each template in the approved use-case format: editable SVG for static layouts, PPTX for presentations, or HTML/CSS for coded web modules. Native Figma, Canva or Adobe source files are included only when explicitly scoped. Font files and third-party licences are excluded.",
        "revisionRounds": 2,
        "revisionPolicy": "Two consolidated rounds on the approved identity direction. A new direction, new deliverable category or work outside the approved scope requires a revised quote.",
        "scopeBoundary": "One Brand System covers one brand and one approved identity direction. The three templates and every included application are named during scope approval; additional brands, directions, templates or touchpoints are quoted separately.",
        "scopeNote": "Submit a brief first. Fit, exact deliverables, price and schedule are approved before payment; the starting scope includes one identity direction, three templates and a 10–15 page guide.",
        "cta": {
          "label": "Apply for Brand System",
          "intent": "application"
        },
        "process": [
          {
            "label": "Apply",
            "body": "Submit the brief so YL Studio can review fit, current materials and the system the brand needs."
          },
          {
            "label": "Approve",
            "body": "Confirm the exact scope, three template use cases, price and schedule before payment."
          },
          {
            "label": "Kickoff",
            "body": "Work begins after payment, complete materials and written kickoff confirmation."
          },
          {
            "label": "Deliver",
            "body": "Receive the approved logo suite, rules, three templates and 10–15 page guide after two consolidated revision rounds."
          }
        ]
      },
      {
        "slug": "complete-world",
        "title": "Complete World",
        "eyebrow": "Premium tier",
        "currency": "AUD",
        "price": "From A$3,999",
        "priceDisplay": "From A$3,999",
        "priceQualifier": "starting-at",
        "startingPriceAud": 3999,
        "purchaseMode": "custom-quote",
        "requiresScopeApprovalBeforePayment": true,
        "serviceVisual": {
          "src": "assets/optimized/studio/service-packages/complete-world-hero-4a9cfdc2-1254w.webp",
          "alt": "Northline Publishing brand-system book with metal binding and a yellow page marker",
          "width": 1254,
          "height": 1254
        },
        "quantity": "Custom — defined in approved scope",
        "timeline": "Schedule confirmed in approved scope; starts from confirmed kickoff",
        "timelineBasis": "approved-project-schedule",
        "timelineTrigger": "The schedule starts only after the proposal, exact touchpoints, quantities, price and milestones are approved in writing, payment terms are met, all required materials have been received, and kickoff has been confirmed in writing.",
        "timelineCompletionNote": "Milestones and final delivery follow the approved project schedule and depend on prompt, consolidated client feedback.",
        "depth": "Custom touchpoints and quantities",
        "summary": "A custom-quoted brand world with exact touchpoints, quantities, schedule and price confirmed after the brief.",
        "valueProposition": "Build a connected identity and rollout system around the exact brand surfaces that matter—without pretending one starting price covers everything.",
        "bestFor": "A launch, repositioning or multi-surface rollout whose identity, packaging, web, campaign or retail needs must be scoped together.",
        "deliverableCount": null,
        "deliverableDefinition": {
          "touchpoints": "Named in the approved proposal",
          "quantities": "Counted in the approved proposal",
          "pagesSkusFormatsAndLocations": "Counted wherever relevant",
          "milestones": "Confirmed before kickoff",
          "pricingRule": "A$3,999 is the starting price, not a promise to include identity, packaging, web, campaign and retail together."
        },
        "exampleConfigurations": [
          {
            "label": "Identity and packaging launch",
            "description": "Identity foundations plus the named packaging SKUs and launch applications listed in the approved proposal.",
            "illustrativeOnly": true,
            "totalAssets": null
          },
          {
            "label": "Identity refresh and digital campaign",
            "description": "An approved identity refresh plus counted campaign formats and named web surfaces.",
            "illustrativeOnly": true,
            "totalAssets": null
          },
          {
            "label": "Brand system and retail rollout",
            "description": "A brand system plus the locations, signage formats and production-ready touchpoints named in the proposal.",
            "illustrativeOnly": true,
            "totalAssets": null
          }
        ],
        "includes": [
          "A written proposal with named touchpoints and counted quantities",
          "The identity, packaging, web, campaign, retail or print work explicitly listed in that proposal",
          "Agreed milestones, revision limit and delivery formats",
          "Organised final handoff for the approved scope"
        ],
        "notIncluded": [
          "Automatic coverage of identity, packaging, web, campaign and retail for the starting price",
          "Unlimited concepts, pages, SKUs, locations, formats or adaptations",
          "Deliverables not named and counted in the approved proposal",
          "Copywriting, photography, illustration, motion, development, production or fabrication unless explicitly quoted",
          "Third-party licences, media spend, printing or supplier costs unless explicitly quoted"
        ],
        "outputs": [
          "Named project touchpoints",
          "Counted pages, SKUs, formats or locations",
          "Approved file and handoff formats",
          "Proposal-specific system guide"
        ],
        "fileDelivery": "Final and editable delivery formats are named per deliverable in the approved proposal. Licences, production files and third-party costs are included only when explicitly quoted.",
        "revisionRounds": 2,
        "revisionPolicy": "Two consolidated revision rounds across the approved scope unless the written proposal states a different limit. Additional rounds or changed touchpoints require a revised quote.",
        "scopeBoundary": "From A$3,999 is a starting price, not an unlimited bundle of identity, packaging, web, campaign and retail. Only touchpoints, pages, SKUs, formats, locations and quantities named in the approved proposal are included.",
        "scopeNote": "Submit a brief first. Exact touchpoints, quantities, milestones, revision limit and price are confirmed in an approved proposal before payment and confirmed kickoff.",
        "cta": {
          "label": "Discuss Your Brand World",
          "intent": "custom-quote"
        },
        "process": [
          {
            "label": "Discuss",
            "body": "Submit the brief so the business goal, priority surfaces and constraints can be reviewed."
          },
          {
            "label": "Define",
            "body": "Confirm every touchpoint, quantity, milestone, revision limit and delivery format in a written proposal."
          },
          {
            "label": "Kickoff",
            "body": "The approved schedule begins only after payment terms, complete materials and written kickoff confirmation."
          },
          {
            "label": "Deliver",
            "body": "Work progresses through the agreed milestones and ends with the proposal-specific handoff."
          }
        ]
      }
    ],
    "projects": [
      {
        "id": "project-northline-roasters",
        "type": "project",
        "slug": "northline-roasters",
        "title": "Northline Roasters",
        "year": "2026",
        "featured": true,
        "priority": 1,
        "href": "northline-roasters.html",
        "sector": "Coffee",
        "discipline": [
          "Brand identity",
          "Packaging",
          "Retail applications"
        ],
        "summary": "A coffee identity system with packaging, signage and retail applications built for daily use.",
        "seoDescription": "Northline Roasters coffee brand identity, packaging and retail system by YL Studio.",
        "cover": {
          "src": "assets/optimized/work/northline-roasters/northline-roasters-generated-cover-5410144c-1800w.webp",
          "alt": "Northline Roasters 16:9 work cover"
        },
        "heroMedia": {
          "type": "image",
          "src": "assets/optimized/work/northline-roasters/northline-roasters-generated-cover-5410144c-1800w.webp",
          "alt": "Northline Roasters hero image"
        },
        "palette": [
          "#211D18",
          "#F1E8D7",
          "#76543E",
          "#CDBA9C"
        ]
      },
      {
        "id": "project-vaelle",
        "type": "project",
        "slug": "vaelle",
        "title": "Vaelle",
        "year": "2026",
        "featured": true,
        "priority": 2,
        "href": "vaelle.html",
        "sector": "Fashion",
        "discipline": [
          "Luxury identity",
          "Retail system",
          "Digital lookbook"
        ],
        "summary": "A fashion identity system with refined print, retail and digital applications.",
        "seoDescription": "Vaelle fashion identity, retail system and lookbook direction by YL Studio.",
        "cover": {
          "src": "assets/optimized/work/vaelle/work-cover-16x9-clean-feb8a6cb-1800w.webp",
          "alt": "Vaelle 16:9 work cover"
        },
        "heroMedia": {
          "type": "image",
          "src": "assets/optimized/work/vaelle/work-cover-16x9-clean-feb8a6cb-1800w.webp",
          "alt": "Vaelle hero image"
        },
        "palette": [
          "#F4EFE7",
          "#151515",
          "#B7A998",
          "#DDD5CA"
        ]
      },
      {
        "id": "project-odd-saint",
        "type": "project",
        "slug": "odd-saint",
        "title": "Odd Saint",
        "year": "2026",
        "featured": true,
        "priority": 3,
        "href": "odd-saint.html",
        "sector": "Hospitality",
        "discipline": [
          "Restaurant identity",
          "Print system",
          "Service touchpoints"
        ],
        "summary": "A hospitality identity built through menus, signage, reservations and service details.",
        "seoDescription": "Odd Saint restaurant identity and hospitality touchpoint system by YL Studio.",
        "cover": {
          "src": "assets/optimized/work/odd-saint/odd-saint-generated-cover-3dc3d39a-1800w.webp",
          "alt": "Odd Saint 16:9 work cover"
        },
        "heroMedia": {
          "type": "image",
          "src": "assets/optimized/work/odd-saint/odd-saint-generated-cover-3dc3d39a-1800w.webp",
          "alt": "Odd Saint hero image"
        },
        "palette": [
          "#F6F0E4",
          "#111111",
          "#AA2C2C",
          "#C8BBA4"
        ]
      },
      {
        "id": "project-skin-subject",
        "type": "project",
        "slug": "skin-subject",
        "title": "Skin Subject",
        "year": "2026",
        "featured": true,
        "priority": 4,
        "href": "skin-subject.html",
        "sector": "Beauty technology",
        "discipline": [
          "Brand world",
          "Campaign direction",
          "Digital experience"
        ],
        "summary": "A science-led skincare world connecting product, campaign and digital commerce moments.",
        "seoDescription": "Skin Subject skincare brand world, product campaign and digital experience direction by YL Studio.",
        "cover": {
          "src": "assets/optimized/work/skin-subject/skin-subject-cover-hero-5e354d7d-1800w.webp",
          "alt": "Skin Subject 16:9 work cover"
        },
        "heroMedia": {
          "type": "image",
          "src": "assets/optimized/work/skin-subject/skin-subject-cover-hero-5e354d7d-1800w.webp",
          "alt": "Skin Subject hero image"
        },
        "palette": [
          "#F8F4DE",
          "#D7E4FE",
          "#F4D43F",
          "#111111"
        ]
      },
      {
        "id": "project-crumb-cloud",
        "type": "project",
        "slug": "crumb-cloud",
        "title": "Crumb Cloud",
        "year": "2026",
        "featured": true,
        "priority": 5,
        "href": "crumb-cloud.html",
        "sector": "Bakery",
        "discipline": [
          "Bakery identity",
          "Packaging",
          "Retail system"
        ],
        "summary": "A bakery visual system connecting storefront, packaging, menu labels and soft daily rituals.",
        "seoDescription": "Crumb Cloud bakery identity, packaging and retail system by YL Studio.",
        "cover": {
          "src": "assets/optimized/work/crumb-cloud/crumb-cloud-generated-cover-6bea14e5-1800w.webp",
          "alt": "Crumb Cloud 16:9 work cover"
        },
        "heroMedia": {
          "type": "image",
          "src": "assets/optimized/work/crumb-cloud/crumb-cloud-generated-cover-6bea14e5-1800w.webp",
          "alt": "Crumb Cloud hero image"
        },
        "palette": [
          "#F3E8D3",
          "#171512",
          "#D7A45E",
          "#F5CFE1"
        ]
      },
      {
        "id": "project-miaki",
        "type": "project",
        "slug": "miaki",
        "title": "Miaki",
        "year": "2026",
        "featured": true,
        "priority": 6,
        "href": "miaki.html",
        "sector": "Food and beverage",
        "discipline": [
          "Packaging",
          "Illustration system",
          "Retail display"
        ],
        "summary": "A food packaging world built with illustration, labels and retail-ready applications.",
        "seoDescription": "Miaki packaging, illustration system and retail display direction by YL Studio.",
        "cover": {
          "src": "assets/optimized/work/miaki/miaki-generated-cover-886cdc31-1800w.webp",
          "alt": "Miaki 16:9 work cover"
        },
        "heroMedia": {
          "type": "image",
          "src": "assets/optimized/work/miaki/miaki-generated-cover-886cdc31-1800w.webp",
          "alt": "Miaki hero image"
        },
        "palette": [
          "#F5E8CB",
          "#1C1A16",
          "#D65F36",
          "#E7B950"
        ]
      },
      {
        "id": "project-syntra",
        "type": "project",
        "slug": "syntra",
        "title": "SYNTRA",
        "year": "2026",
        "featured": true,
        "priority": 7,
        "href": "syntra.html",
        "sector": "Enterprise technology",
        "discipline": [
          "Brand identity",
          "Digital product",
          "Environmental graphics"
        ],
        "summary": "A self-initiated process intelligence concept turning complex operations into one clear, adaptive route system.",
        "seoDescription": "SYNTRA adaptive process intelligence identity, digital product and environmental system by YL Studio.",
        "cover": {
          "src": "assets/optimized/work/syntra/00-brand-introduction-e9b0edd7-1586w.webp",
          "alt": "SYNTRA adaptive process intelligence brand introduction"
        },
        "heroMedia": {
          "type": "image",
          "src": "assets/optimized/work/syntra/01-emotion-hero-b62e1705-1586w.webp",
          "alt": "SYNTRA brand hero with an illuminated route system"
        },
        "palette": [
          "#05080C",
          "#FF5B38",
          "#F4F5F7",
          "#171D24"
        ]
      },
      {
        "id": "project-move-plus",
        "type": "project",
        "slug": "move-plus",
        "title": "Move+",
        "year": "2026",
        "featured": true,
        "priority": 9,
        "href": "move-plus.html",
        "sector": "Sports nutrition",
        "discipline": [
          "Performance identity",
          "Packaging",
          "Athlete campaign"
        ],
        "summary": "A performance brand system with product packaging, athlete imagery and training-led visual energy.",
        "seoDescription": "Move+ sports nutrition identity, packaging and athlete campaign direction by YL Studio.",
        "cover": {
          "src": "assets/optimized/work/move-plus/work-cover-16x9-clean-d3f4502b-1800w.webp",
          "alt": "Move+ 16:9 work cover"
        },
        "heroMedia": {
          "type": "image",
          "src": "assets/optimized/work/move-plus/work-cover-16x9-clean-d3f4502b-1800w.webp",
          "alt": "Move+ hero image"
        },
        "palette": [
          "#050505",
          "#D71122",
          "#F2F2EA",
          "#7CFF54"
        ]
      },
      {
        "id": "project-spanor",
        "type": "project",
        "slug": "spanor",
        "title": "SPANOR",
        "year": "2026",
        "featured": true,
        "priority": 12,
        "href": "spanor.html",
        "sector": "Structural consulting",
        "discipline": [
          "Brand identity",
          "Digital product",
          "Environmental graphics"
        ],
        "summary": "A self-initiated structural delivery consulting concept built around load paths, precision and buildable decision-making.",
        "seoDescription": "SPANOR structural delivery consulting identity, digital product and environmental system by YL Studio.",
        "cover": {
          "src": "assets/optimized/work/spanor/00-brand-introduction-eb8f9b07-1672w.webp",
          "alt": "SPANOR structural delivery consulting brand introduction"
        },
        "heroMedia": {
          "type": "image",
          "src": "assets/optimized/work/spanor/01-logo-motion-8d5b26e1-1672w.webp",
          "alt": "SPANOR wordmark and load path identity system"
        },
        "palette": [
          "#0B0C0D",
          "#F0E5D3",
          "#F46A24",
          "#4A4A45"
        ]
      }
    ],
    "latest": [
      {
        "slug": "studio-pivot",
        "title": "YL Studio is moving toward full visual systems.",
        "type": "studio-note",
        "date": "2026-07-07",
        "summary": "The site content model now favors studio-grade projects, capabilities and enquiries over fixed low-price packages."
      },
      {
        "slug": "video-hero-reserved",
        "title": "Homepage motion slot reserved.",
        "type": "production-note",
        "date": "2026-07-07",
        "summary": "The backend can already expose a video hero field while the actual motion asset is produced later."
      }
    ],
    "contact": {
      "title": "Start a project",
      "intro": "Send the project context, current visual material and what needs to change. YL Studio will reply with scope and next steps.",
      "href": "start.html",
      "email": "luoyingshuo@gmail.com",
      "formEndpoint": "/api/submit-brief"
    }
  }
}