Weak hierarchy
The logo, title and service groups competed for attention, making the reading order unclear.
Back to work
Bloom Lane Clinic / Local Design Pack / Service menu
A beauty price list made easier to compare.
A local beauty service menu made easier to scan, print and reuse across booking touchpoints.
- Service
- Local Design Pack
- Starting from
- A$149
- Best for
- Beauty, wellness, nail and local service businesses
- Deliverables
- Service menu direction, print-ready layout and optional social adaptation
What this provesA price list can improve before a full rebrand is needed.
Best forBeauty, wellness, nail and local service businesses.
Business valueServices become easier to compare, print, post and book from.
Next stepBook a Similar Fix
Project Overview
The information was useful. The structure was slowing it down.
Bloom Lane started with a useful price list, but the information was difficult to scan quickly. Services, add-ons and prices were present, but the layout made comparison harder than it needed to be.
The fix focused on clarity, price alignment and booking confidence, not a full rebrand.
- Problem
- Services, add-ons and prices were present, but hard to compare quickly.
- Response
- Separate groups, align prices and make booking the obvious next step.
- Output
- A cleaner service menu that works for print, front desk use and online booking.
Original Asset
A soft beauty studio look, without enough practical hierarchy.
The original price list had the right information and a soft studio tone, but service groups, pricing and booking details needed a clearer system.
Visual Diagnosis
Five clarity issues were making the menu harder to use.
The diagnosis translates visual feedback into practical service-menu decisions: reading order, comparison speed, grouping, noise reduction and the booking path.
Mixed price formatting
Prices used mixed symbols, spacing and alignment, making comparison slower.
Hard-to-scan groups
Service categories were present, but spacing and grouping made the list harder to scan quickly.
Decorative noise
Soft decorative elements added tone, but distracted from the service information.
Weak booking path
Booking information existed, but it was not structured as a clear next step.
Fix Direction
The fix is a service menu system, not extra decoration.
Four practical decisions turn the same information into a calmer menu clients can compare, trust and book from more quickly.
Brows, Lashes, Skin and Waxing were separated into clearer sections.
Prices were moved into one consistent comparison column.
Booking details were moved into a stronger footer action.
Decorative elements were reduced and replaced with a sharper clinic-style system.
Final Direction
A cleaner service menu with stronger booking confidence.
The final layout gives Bloom Lane a sharper pricing structure and a more professional booking asset system for print, front desk display, appointment communication and online touchpoints.
What Changed
The same information now works harder.
Services and prices were present, but difficult to compare quickly.
AfterServices are grouped clearly, with consistent price alignment.
Booking information felt secondary and informal.
AfterThe booking action is clearer and easier to notice.
Decorative elements competed with the practical information.
AfterThe layout feels calmer, sharper and more professional.
What You Could Receive
A practical pack for price lists, menus and booking assets.
Service menu direction
Print-ready price list layout
Appointment card direction
Optional social or booking asset adaptation
Exported files for print and online use
Need something similar?
Have a price list, service menu or booking asset that feels unclear?
Use this route when the asset already exists and the useful next step is clearer hierarchy, spacing, pricing and booking flow.