Work / Case Studies

Focused fixes and brand systems, shown in context.

Browse small visual upgrades, starter brand worlds and launch systems built for practical clarity.

Sana Ritual skincare gift set unboxing scene
Sana Ritual gift set, packaging direction

Entry fixes, then full visual systems.

Use this page as a commercial filter: fix one unclear asset first, or open a case study when you need a stronger system.

InputOne existing assetMenu, poster, price list, social grid, resume or portfolio page.
Review3 to 5 clarity issuesHierarchy, spacing, type, colour, consistency and real-world use.
DirectionOne cleaner routeA sample visual direction before committing to a larger project.
DeliveryPDF summaryIssue notes, recommendation and next step after the review.

A practical ladder: from one unclear asset to a complete visual world.

Some examples are concept or sample-based because YL often works on private small-business materials that cannot always be shown publicly. They are included to show the kind of problems, deliverables and visual direction this studio can handle.

Nue Ground cafe identity system with coffee packaging, menu, cup and launch poster
Cafe Brand IdentityPackaging / Menu / SocialCase study

Nue Ground Cafe Identity

A local coffee brand system built from wordmark and packaging into cups, menus, social launch content and storefront communication.

BriefA warm Melbourne cafe identity without generic coffee symbols.
SystemTypography, warm materials, clear product hierarchy and repeatable daily ritual cues.
ApplicationsCoffee bags, takeaway cup, espresso menu, window signage, launch poster and social tiles.
Good fitCafes, dessert shops and small retail brands preparing a more complete rollout.
ProofThe same visual language holds across cup, bag, menu, receipt, window and launch formats.
Commercial valueA local brand feels more complete before the customer reaches the counter.
Open case study
Sana Ritual skincare brand world with product packaging and launch cards
Brand Visual StarterPackaging DirectionCase study

Sana Ritual Brand System

A quiet skincare identity system built around fewer steps, clearer rituals and softer daily care.

IdeaRitual Arc system across mark, routine path, packaging window and digital frame.
DirectionColour, type, packaging, website hero and retail gift-set applications.
Good fitBeauty, wellness and self-care brands that need a calmer visual system.
PackageBrand Visual Starter with optional launch and packaging extensions.
OutputBrand board, packaging system, website direction and retail-ready launch scene.
Commercial valueA simple mark becomes a repeatable system across product and launch assets.
Open case study
Pulse After Dark event campaign key visual with electric blue waveform
Campaign DirectionPoster / Social / Event KitCase study

Pulse After Dark Campaign System

A night arts event campaign built from signal-blue type, poster hierarchy, social launch assets and physical entry materials.

SystemKey visual, poster series, feed sequence, story frames and entry collateral.
DirectionCompressed type, electric waveform, black field and conversion-ready event details.
Good fitEvents, pop-ups, launches and local campaigns that need more than one poster.
PackageCampaign direction or Local Design Pack with social adaptations.
OutputPoster series, feed sequence, story frames and event access materials.
Commercial valueAwareness, program clarity and ticket urgency stay connected.
Open case study
Bloom Lane Clinic service menu and appointment assets
Local Design PackFrom A$149Case study

Bloom Lane Clinic Service Menu

A local service price list made easier to compare, print and reuse online.

BeforeServices, add-ons and prices were hard to compare quickly.
Fix directionClearer sections, calmer spacing and a more usable information structure.
You receivePrice list direction, print-ready layout and optional social adaptation.
Good fitBeauty, wellness, nail and local service businesses.
PackageLocal Design Pack
OutputPrice list direction, print layout and optional booking or social asset adaptation.
Commercial valueClients can compare services faster and move toward booking with less friction.
Open case study
Thread and Tide technical outerwear launch poster with masked model
Social Content PackRetail LaunchCase study

Thread & Tide Launch System

A dark technical apparel launch translated across product imagery, feed posts, story frames, e-commerce and packaging.

SystemHero motion, product lineup, detail proof, social grid, story deck and retail page.
DirectionBlack technical mood with one blue signal accent and strict product hierarchy.
Good fitFashion, retail and creator brands launching a focused drop or capsule.
PackageSocial Content Pack or Brand Visual Starter with launch extensions.
OutputHero motion, social set, product page direction, packaging and launch assets.
Commercial valueThe drop feels coherent from first impression to product purchase.
Open case study

What these examples prove.

Not every small brand needs a full redesign first. Often the useful first step is a clearer read on what is not working.

What you receive is practical, not decorative.

Every example on this page is structured around the same useful delivery logic.

PDF Review

3 to 5 page summary

Main visual issues, ranked by what affects clarity first.

Issue Notes

What feels unclear

Hierarchy, spacing, type, colour, consistency and real-world use.

Sample Direction

One cleaner route

A focused direction that shows how the asset could improve.

Next Step

Smallest useful move

A recommendation before spending more on design.

Have one visual that feels unclear?

Send a menu, poster, price list, social grid, resume or portfolio page.

We will confirm whether it fits a 12-Hour Visual Fix before the delivery window begins.