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MIAKI senior cat food brand introduction with watercolor cat, salmon, pea, beetroot and product wordmark

MIAKI Senior Cat Food

RoleBrand identity and packaging system direction
CategorySenior pet nutrition, retail and product packaging
SystemWordmark, watercolor ingredients, pack structure, labels, seal, display and touchpoints
ToneGentle daily care, clean nutrition and quiet shelf confidence

Senior cat food identity

A quiet nutrition system for older indoor cats.

MIAKI is a fictional senior cat food brand built around gentle care, watercolor ingredients and paper-based packaging. The identity needed to feel calm, trustworthy and shelf-ready without becoming clinical.

The system uses spacious typography, hand-painted cats, ingredient cues and an 8+ seal so every pack reads softly but still works as a clear retail product.

The brand starts with watercolor, paper and care language.

Sketches, ingredient studies, pack structure and seal details become the foundation for a product line that feels handmade but organized.

MIAKI creative process with watercolor studies, cat sketches, package dieline, paper textures and 8 plus seal

Four recipes, one calm shelf system.

Each flavor keeps the same pack rhythm while the cat illustration and ingredient pairing make the range easy to scan.

MIAKI senior cat food lineup with salmon, turkey, rabbit and duck recipes in paper packs
MIAKI salmon with pea paper food bag closeup with watercolor cat and ingredient illustration
MIAKI back label packaging system with ingredient list, feeding guide, nutrition icons and side panel

The illustration system does the emotional work.

Cats, proteins, garden notes and brushstroke colors create a recognizable kit for packaging, labels and supporting materials.

MIAKI illustration system with watercolor cats, salmon, turkey, rabbit, duck, vegetables, herbs, brushstroke colors and 8 plus seal

The brand extends beyond the bag.

Thank-you cards, feeding guides, stickers, wrap, measuring tools and shipping pieces keep the care language consistent after purchase.

MIAKI brand touchpoints with box, thank you card, feeding guide, stickers, ribbon, scoop, wrap and ingredient cards

Soft enough for home care. Clear enough for retail.

The shelf moment gives the identity a full commercial setting: packs, posters, table cards, bulk boxes and small accessories work together without adding visual noise.

MIAKI senior cat food retail shelf display with product bags, poster, cat, bowl, cards and paper packaging

Need a product identity that feels gentle and complete?

Use this route when packaging, illustration, product hierarchy and retail display need to feel like one connected brand system.

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