ChallengeMiaki needed a packaging family that could make flavour and product choice clear while building an expressive presence on a crowded shelf.
StrategyThe direction uses illustration as a navigation tool, pairing recognisable characters with a repeatable label and colour structure.
IdentityA hand-led illustration world, simple typography and controlled colour coding give each product personality without breaking the family.
ApplicationThe system expands through packs, labels, retail display and campaign imagery while keeping product names and variants easy to scan.
OutcomeA flexible food brand world that can introduce new products quickly and remain recognisable across shelf, retail and digital promotion.
