Oversized condensed type keeps the event title recognisable on posters and street placements.
Back to work
Pulse After Dark / Night arts event campaign
Built from sound pressure, city darkness and event urgency.
Pulse After Dark is a night arts visual system for an after-hours event combining live AV, sound installations, projection rooms and experimental performance.
What this provesA campaign can stay expressive while still selling tickets.
Best forEvents, pop-ups, performances and cultural launches.
Business valueAwareness, program clarity and ticket urgency work as one system.
Next stepStart a Campaign Brief
Campaign System
The identity behaves like an audio signal, not a decorative neon poster.
The system keeps distance readability, event utility and phone-screen energy working together.
The waveform becomes the recurring visual anchor across cover, posts, tickets and wristbands.
Date, price, location and program details stay clear instead of being sacrificed for style.
Poster Series
Three posters with three jobs: announce, explain and convert.
The set keeps the campaign together while shifting hierarchy for awareness, program information and ticket urgency.
Social Sequence
Feed and story assets stay side by side as one launch system.
Six square posts and three vertical story frames translate the same visual language across the campaign launch.
Event Access Materials
The campaign becomes physical before the audience reaches the room.
Ticket, wristband, pass, envelope and door hanger assets extend the visual system into admission and venue flow.
- Ticketing and wristband system for admission clarity.
- Pass, envelope and hanger assets for venue flow.
- Same electric signal language carried into physical touchpoints.
Start a similar campaign
A launch needs a system, not just one poster.
Use this route when the campaign needs awareness, social sequence, ticket clarity and physical event touchpoints working together.