ChallengePulse After Dark needed one event identity to hold together artists, ticketing, venue information and fast-moving social promotion.
StrategyThe campaign treats sound as a visible signal, giving every announcement a shared rhythm while leaving room for changing acts and schedules.
IdentityCondensed type, electric blue waveforms and deep black space create an immediate night-time language built for recognition at speed.
ApplicationPosters, tickets, wristbands and social assets use the same modular hierarchy so new information can be published without redesigning the campaign.
OutcomeA launch-ready event system that turns changing programme details into one coherent visual campaign across physical and digital channels.
